Digital Marketing Lead - Drive Growth & Brand Awareness in Bali

Join Populix as a Digital Marketing Lead in beautiful Bali and take the helm of our performance marketing, social media, and influencer strategies to scale brand visibility, user acquisition, and revenue growth. In this dynamic role, you’ll lead a team of talented marketers, strategize campaigns on platforms like Google Ads, Facebook Ads, and Instagram, and collaborate with cross-functional teams to drive our business forward.

Populix is a fast-growing technology company based in Bali, known for its innovative solutions in the digital marketing space. With a strong focus on data-driven strategies and creative campaigns, we’re looking for a Digital Marketing Lead who can bring their expertise and passion to help us achieve our ambitious growth targets.

As a Digital Marketing Lead at Populix, you’ll be responsible for developing and executing high-impact marketing campaigns that drive user engagement, increase brand awareness, and boost revenue. You’ll work closely with our product, sales, and customer success teams to ensure our marketing efforts align with our business goals and deliver measurable results.

📋 Tanggung Jawab Pekerjaan

• Lead and manage a team of digital marketing specialists, ensuring they are aligned with our company goals and objectives.
• Develop and implement data-driven marketing strategies to drive user acquisition, engagement, and revenue growth.
• Oversee performance marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram, and other social media platforms.
• Collaborate with cross-functional teams, including product, sales, and customer success, to align marketing efforts with business objectives.
• Monitor and analyze campaign performance, providing regular reports and insights to inform strategic decisions.
• Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing.
• Manage influencer partnerships and collaborations to amplify our brand reach and engagement.
• Foster a culture of innovation, creativity, and continuous learning within the marketing team.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of driving growth and revenue.
• Proven experience leading and managing a team of digital marketing specialists.
• Strong understanding of performance marketing, including Google Ads, Facebook Ads, and social media advertising.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Certification in Google Ads or Facebook Blueprint is a plus.
• Fluency in English, both written and spoken.

🛠️ Keahlian

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